Advertising & Sponsorship
Welcome to a partnership with the Albany Devils Hockey Club. The Devils are an American Hockey League franchise competing at the Times Union Center, located in the heart of the New York State Capital. We are committed to producing a competitive on-ice product, while providing family entertainment at an affordable price.
The Devils will work closely with our corporate partners and local businesses to maximize exposure. Corporate sponsorships provide value with high impact marketing, advertising, customer relations and promotional opportunities designed to reach an attractive customer base.
The Devils’ corporate partners have the opportunity to custom design a package that suits their business needs. These opportunities include, but are not limited to, highly visible signage within the Times Union Center, corporate group nights to entertain employees and customers, multimedia advertising including print, radio, television and internet, promotional opportunities including mascot and player appearances, in-game media publications and various community initiatives.
For more information regarding these opportunities please contact Vice President of Sales & Marketing Chris Valente by email (click on name) or by calling (518) 433-8457.
HD Scoreboard with LED Ring and LED Fascia Board
New for the Albany Devils Season is the addition of a state-of-the-art HD Scoreboard with LED Ring & LED Fascia Board. The Times Union Center & the Albany Devils are proud to be the only AHL Arena in New York State to utilize such a system. Light up the arena in style for maximum visibility and high sponsor recall.
Dasherboards provide high impact, maximum exposure to the in-arena audience at all 36 Albany Devils home games AND 2011 Calder Cup Playoff games. Dasherboard signage may appear in action photos in newspapers or media. Bonus exposure is also possible for pictures used in team publications, giveaways, and at www.thealbanydevils.com.
Bench and Penalty Box
Prominently displayed behind the Home, Visitor, and Penalty Box benches from October until April, Bench signage is a powerful marketing tool. This exclusive spot will make your company as popular as the players on the ice! Bench signs are visible to all in attendance. Frequent coverage in local and regional TV broadcasts, as well as newspapers is an added bonus.
Locker Room Canopy
The Devils will emerge from the locker room to take the ice underneath your custom-tailored canopy. Every eye in the house will focus on your message as the players move from the locker room tunnel to the ice no less than eight (8) times per game. This occurs at the beginning and end of warm-ups and each period of play.
Located above the Zamboni Entrance, this unique marketing piece is viewable from all points in the arena. The size gives you a dynamic canvas to work with and allows you to make a lasting impression on future customers.
In-Ice logos are located directly on the playing surface and are constantly seen by patroons of the game. In addition, exposure may be generated in newspaper ads, weekly e-mail blasts, and game recaps on our website.
Center Ice is arguably the most valued spot in hockey. Games are won and lost in the face-off circle and now your company can be in the heart of the action! Located directly on the playing surface it is sure to catch the eye of all in attendance. By marking this surface you will have one of the most exclusive mediums in professional sports!
By wrapping the Zamboni in your company logo you will own the largest piece of sponsorship inventory in hockey! Grab the attention of fans from all age groups. The Zamboni is not only used to clean the ice but as a fun addition to birthdays party packages and more!
Times Union Center Bus
Located on the concourse of the Times Union Center, this giant bus is a great way to catch a fans eye. The bus allows you to create large scale print advertisements. This bus also allows for the creation of a three dimensional display. These eye catching displays are visible for all events held at the Times Union Center.
Stairway signage is a unique way to reach your audience. Put your personalized message stickers on the Arena Stairways to be sure each guest at the Times Union Center sees your message.
Premium Item Give-A-Ways
Premium item give-a-ways are a great way to send your message or logo home with our fans, allowing your company to receive great exposure both during the game and long after it ends.
A premium giveaway allows your company to be flexible – pick a giveaway item that ties in with a promotion you are currently running, or choose from a list of traditional options. We want you to get the best possible exposure, so we will work with you to come up with an item that fulfills your needs and is sure to entertain each one of our fans.
Below are some of the items we have given away in the past, as well as other products that have proven to be popular items.
Possible giveaway items include:
- Magnetic Schedules
- Mouse Pads